Quattroruote.it

Web site

file

Quattroruote.it is the mobility portal. Thanks to extensive, high quality, valuable  contents and services for  its audiences – news, tests, new and second-hand car quotations – it is the reference automotive website in Italy.

UNIQUE VISITORS : 1.470.933*
PAGE VIEWS : 19.126.686*
REGISTERED USERS : 1.780.698**

WebTrekk – March 2020 Desktop ** Publisher’s statement, March 2020

CLUB MOTORI NEWSLETTER

file

The most complete weekly newsletter by Quattroruote.it is sent out to over 580,000 registered users on Tuesdays.

Available display format: box 300x250

REGISTERED USERS: 600.661*
DELIVERY DAY: Tuesday
FREQUENCY: Weekly

*Publisher’s statement, Jan 2018

OTHER NEWSLETTERS

file

Editorial Newsletter

It is sent out to over 120,000 registered users on Thursdays

Available display format: box 300x250

 

file

Flash News

Daily newsletter, sent out to over 57,000 registered users five days a week (Mon-Fri)

Available display format: box 300x250

SITE TRAFFIC DATA

Source WebTrekk - Mar 2020 Total Audience

MAIN SECTIONS Page Views Unique Browsers User Sessions
TOTAL HOMEPAGE                  766.648  301.783 532.873
NEW CAR PRICE LIST 3.987.615 386.546 468.248
SECOND-HAND CAR PRICE LIST 5.851.734 148.743 179.901
CARS 1.270.520 165.955 207.588
CAR TESTS 1.028.841 140.758 170.453
NEWS 1.050.311   206.213 251.734
FORUM 614.294   233.348 280.102

SAMPLE SURVEY

The Audiweb View (Panel + Censuaria) survey breaks down the entire web scenario into fifteen categories. Quattroruote.it is ranked second in the Automotive category, however Autoscout24.it is purely a marketplace, so it can be stated that Quattroruote.it is the first motoring information portal in the light of the traffic volume generated.

Source Audiweb

Brand Unique Audience [000] Active Reach (%)
Rank By Unique Audience
Rank By
Unique Audience
Automotive 7.359 29,1  
AutoScout24.it 1.149 4,5 1
Quattroruote 1.019 4 2
Alvolante.it 823 3,3 3
Motori.it 760 3 4
Automobile.it 513 2 5

SITE AUDIENCE DEMOGRAPHICS

The registered users total figure evidences a predominant young adult ( 35-49 = 43%; 25-34 = 14% ) male readership  ( M = 83%, F = 13%, n/d 4%), with high responsibility professions = 20%; office workers = 21%.

Source: Publisher’s statement, Jan 2017

Category % composition Category % composition
Category % composition
WHITE COLLAR 21% EXECUTIVE 3% ARTIST 23%
FREELANCE 9% DEALER 3% ENGINEER 3%
STUDENT 9,6% PENSIONER 3%    
BLUE COLLAR 6% ARCHITECT/DESIGNER 1%  
 
ENTERPRENEUR 4% BUILDING SURVEYOR 1%    
MANAGER 3% UNEMPLOYED 1%    

Contact us