Quattroruote.it

Web site

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Quattroruote.it is the mobility portal. Thanks to extensive, high quality, valuable  contents and services for  its audiences – news, tests, new and second-hand car quotations – it is the reference automotive website in Italy.

UNIQUE VISITORS : 6.200.000*
PAGE VIEWS : 57.200.000*
REGISTERED USERS : 1.780.698**

*WebTrekk – July 2021** Publisher’s statement, avg 2021

CLUB MOTORI NEWSLETTER

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The most complete weekly newsletter by Quattroruote.it is sent out to over 580,000 registered users on Tuesdays.

Available display format: box 300x250

REGISTERED USERS: 747.087*
DELIVERY DAY: Tuesday
FREQUENCY: Weekly

*Publisher’s statement, Sept. 2021

OTHER NEWSLETTERS

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Editorial Newsletter

It is sent out to over 120,000 registered users on Thursdays

Available display format: box 300x250

 

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Flash News

Daily newsletter, sent out to over 57,000 registered users five days a week (Mon-Fri)

Available display format: box 300x250

SITE TRAFFIC DATA

Source WebTrekk - Avg 2021

MAIN SECTIONS Page Views Unique Browsers User Sessions
TOTAL HOMEPAGE             1.026.637 454.766 708.433
NEW CAR PRICE LIST 10.528.514 1.256.273 1.470.063
SECOND-HAND CAR PRICE LIST 14.249.874 697.552 560.302
CARS 7.210.208 977.192 1.131.816
CAR TESTS 2.187.110 332.195 373.372
NEWS 11.202.870 1.679.075 1.944.941
FORUM 1.586.048    740.720 904.188

SAMPLE SURVEY

The Audiweb View (Panel + Censuaria) survey breaks down the entire web scenario into fifteen categories. Quattroruote.it is ranked second in the Automotive category, however Autoscout24.it is purely a marketplace, so it can be stated that Quattroruote.it is the first motoring information portal in the light of the traffic volume generated.

Source Audiweb

Brand Unique Audience [000] Active Reach (%)
Rank By Unique Audience
Rank By
Unique Audience
Automotive 7.359 29,1  
AutoScout24.it 1.149 4,5 1
Quattroruote 1.019 4 2
Alvolante.it 823 3,3 3
Motori.it 760 3 4
Automobile.it 513 2 5

SITE AUDIENCE DEMOGRAPHICS

The registered users total figure evidences a predominant young adult ( 35-49 = 43%; 25-34 = 14% ) male readership  ( M = 83%, F = 13%, n/d 4%), with high responsibility professions = 20%; office workers = 21%.

Source: Publisher’s statement, Jan 2017

Category % composition Category % composition
Category % composition
WHITE COLLAR 21% EXECUTIVE 3% ARTIST 23%
FREELANCE 9% DEALER 3% ENGINEER 3%
STUDENT 9,6% PENSIONER 3%    
BLUE COLLAR 6% ARCHITECT/DESIGNER 1%  
 
ENTERPRENEUR 4% BUILDING SURVEYOR 1%    
MANAGER 3% UNEMPLOYED 1%    

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