WEBSITE
Web Site
Bikers make communities: many, by vehicle type or other characteristics, but united by passion and knowledge of the motorcycle industry.
Dueuote.it is the benchmark for these communities, capturing them with news and trials, intriguing them with itineraries, and exciting them with competitions.
Most importantly, it brings them closer to brands through special formats that transfer the value of a product or service in a concrete, almost tangible way.
Be it immersive videos where technique reigns, such as blind testing or bike designing; or content related to the ever-evocative motorcycle routes; or, again, tip&trick for GenZ.
Dueurote.it responds to market needs in real time, thanks in part to the Classifieds section, with listings of new and used motorcycles from official dealers, motorcycle manufacturers and private individuals. An area where partner companies can communicate to their target audience at a key stage of the customer journey.
In addition, a section is devoted to urban mobility and solutions for getting around the city nimbly, from electric bicycles to the increasingly popular scooters.
Storytelling is the strength of the site: partners, who choose to communicate through Dueruote.it, know that both ad hoc projects and classic display benefit from contextualization in a narrative that is always in motion and that welcomes, constantly, the contribution of its users.
*WebTrekk Monthly Average 2022 **Publisher’s statement Feb.2023
SITE TRAFFIC DATA
Source WebTrekk Monthly Average 2022
MAIN SECTION | PAGE VIEWS | UNIQUE BROWSERS |
Homepage | 88,955 | 37,302 |
News | 2,628,462 | 348,002 |
Classifieds | 1,415,015 | 115,823 |
Pictures | 942,491 | 56,157 |
Archive | 846,104 | 237,000 |
Special | 765,624 | 66,062 |
Tests | 753,617 | 92,045 |
SITE AUDIENCE DEMOGRAPHICS
The registered users total figure evidences a predominant male readership ( M = 93% , F = 6%, n/d 1% ), young adult ( 35-49 = 52%; 25-34 = 13%).
Source: Publisher’s statement 2022
JOB |
% SEGMENTATION | JOB |
% SEGMENTATION |
JOB |
% SEGMENTATION |
|
|
13% | engineer | 2% | other |
47% | |
worker | 7% | director | 1% | |||
freelance | 6% | retired | 1% | |||
student | 5% | artist | 1% | |||
entrepreneur | 3% | building surveyor | 1% | |||
retailer | 2% | architect/designer | 1% | |||
manager | 2% | unemployee | 1% |
Newsletter Amici
The main newsletter of dueruote.it is sent every Wednesday to over 49,000 registered users. The available adv format is the 300x250 box.
*Publisher’s statement Feb.2023
Le Altre Newsletter
Flash News
Daily newsletter, sent from Monday to Friday to 10,000 registered users. The available adv format is the 300x250 box.