Website

Web Site

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The Cucchiaio.it is a cross platform for professionals and food fans. Dwelling on the vast wealth of recipes created  by Il Cucchiaio d'Argento, it is framed around a variety of food related themes: from classic and traditional recipes of Italy’s regional cuisine to new trends, from reviews of Italy’s best restaurants to living inspirations. Updated daily with brand new recipes, reviews, tasting and news, it is fully responsive and offers highly interactive content. The Facebook page of Il Cucchiaio d’Argento engages over 2,900,000 fans and ranks first among food pages in Italy: it is informative as well as educational and it entertains with a delicate, ironic touch.

Unique Users: 5.900.000*
Page Views: 24.800.000*
Registered Users: 90.056**

* WebTrekk - July 2021 ** Publisher statement, Avg. 2021

SOCIAL NETWORK

Facebook: 3.007.073*
Twitter: 4.330*
Instagram: 540.000*

Size of the community indicated by the Social Network – September 2021

Main sections

Source: WebTrekk - Avg 2021

Main Sections PAGE VIEWS UNIQUE BROWSERS USER SESSIONS
Homepage         231.994                 131.442                       157.575
Loves         285.699                  37.988                         40.248
Attualità        8.235.043                  492.349                        623.338
Ricette       19.768.990                7.544.875                      9.964.544

SITE AUDIENCE

 

The registered users total figure evidences a predominant female ( M = 26 %, F = 62 %, n/d 12%), young adult ( 35-49 = 44%, 25-34 = 8% ).

Source: Publisher’s statement, Jan 2017

CATEGORY % COMPOSIZIONE CATEGORY % COMPOSIZIONE CATEGORY % COMPOSIZIONE
 
WHITE COLLAR 27% MANAGER 2% TEACHER 1%
STUDENT 6% EXECUTIVE 2% JOURNALIST 1%
SELF EMPLOYEE
6% ARCHITECT/DESIGNER 2% OTHER 39%
DEALER 2% UNEMPLOYED 2%    
BLUE COLLAR 2% ENGINEER 1%    
ENTERPRENEUR 2% ARTIST 1%    
RETIRED 2% GRAPHIC 1%

NEWSLETTER CUCCHIAIO D'ARGENTO

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The weekly newsletter includes themed recipes and is delivered to over 45,000 registered users on Fridays. Display advertising format available: box 300x250

REGISTERED USERS: 40.242*
DELIVERY DAY: FRIDAY
FREQUENCY: WEEKLY

Source: Publisher’s statement, Sept. 2021

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