Website
Web Site
The Cucchiaio.it is a cross platform for professionals and food fans. Dwelling on the vast wealth of recipes created by Il Cucchiaio d'Argento, it is framed around a variety of food related themes: from classic and traditional recipes of Italy’s regional cuisine to new trends, from reviews of Italy’s best restaurants to living inspirations. Updated daily with brand new recipes, reviews, tasting and news, it is fully responsive and offers highly interactive content. The Facebook page of Il Cucchiaio d’Argento engages over 3,000,000 fans and ranks first among food pages in Italy: it is informative as well as educational and it entertains with a delicate, ironic touch.
*WebTrekk Monthly Average 2022 **Publisher’s statement Feb.2023
SOCIAL NETWORK
Size of the community indicated by the Social Network
Main sections
Source WebTrekk Monthly Average 2022
| Main Sections | PAGE VIEWS | UNIQUE BROWSERS |
| Homepage | 202,799 | 109,880 |
| Environmental Sustainability | 349,926 | 93,379 |
| Current News | 8,015,008 | 548,187 |
| Recipes | 13,347,585 | 5,226,470 |
SITE AUDIENCE
The registered users total figure evidences a predominant female ( M = 26 %, F = 62 %, n/d 12%), young adult ( 35-49 = 44%, 25-34 = 8% ).
Source: Publisher’s statement 2022
CATEGORY |
% COMPOSIZIONE | CATEGORY |
% COMPOSIZIONE |
CATEGORY |
% COMPOSIZIONE | ||||||
| EMPLOYEE | 27% | MANAGER | 2% | TEACHER | 1% | ||||||
| STUDENT | 6% | DIRECTOR | 2% | JOURNALIST | 1% | ||||||
| FREELANCE | 6% | ARCHITECT/DESIGNER | 2% | OTHER | 39% | ||||||
| RETAILER | 2% | UNEMPLOYED | 2% | ||||||||
| WORKER | 2% | ENGINEER | 1% | ||||||||
| ENTERPRENEUR | 2% | ARTIST | 1% | ||||||||
| RETIRED | 2% | GRAPHIC | 1% | ||||||||
NEWSLETTER CUCCHIAIO D'ARGENTO
The weekly newsletter includes themed recipes and is delivered to over 37,000 registered users on Fridays. Display advertising format available: box 300x250
Source: Publisher’s statement Feb.2023