The Cucchiaio.it is a cross platform for professionals and food fans. Dwelling on the vast wealth of recipes created by Il Cucchiaio d'Argento, it is framed around a variety of food related themes: from classic and traditional recipes of Italy’s regional cuisine to new trends, from reviews of Italy’s best restaurants to living inspirations. Updated daily with brand new recipes, reviews, tasting and news, it is fully responsive and offers highly interactive content. The Facebook page of Il Cucchiaio d’Argento engages over 2,900,000 fans and ranks first among food pages in Italy: it is informative as well as educational and it entertains with a delicate, ironic touch.
* WebTrekk - May 2018 Total Audience ** Publisher statement, May 2018
Size of the community indicated by the Social Network – May 2018
Source: WebTrekk - May 2018
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The registered users total figure evidences a predominant female ( M = 26 %, F = 62 %, n/d 12%), young adult ( 35-49 = 44%, 25-34 = 8% ).
Source: Publisher’s statement, Jan 2017
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The weekly newsletter includes themed recipes and is delivered to over 45,000 registered users on Fridays. Display advertising format available: box 300x250
Source: Publisher’s statement, May 2018