Magazine Dueruote

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Dueruote focuses on bikers, enthusiasts and scooterists.

Intriguing and informative stories, a dynamic graphic design and great images make Dueruote an exciting magazine, from beginning to end.

Motorbike and scooter road tests with super detailed technical data, interviews, stories of motorbike legends, the season’s most important events, great rides and travel itineraries, clothing & apparel information and testing, new and second-hand market quotations worked out by the editorial staff that now represent a benchmark for the industry and insurance market.

Readers are actively engaged through the Dueruote.it online forum, letters to the editor and personal experience stories.

Every month, the magazine offers in-depth information, supplements and editorial specials, for the widest and most complete editorial offer on the market.

Dueruote is the ideal brand for motorbike industries as well as for lifestyle investors interested in targeting dynamic, trend-setting audiences.

Monthly frequency

Copy price € 3.50

AVERAGE PRINT RUN: 142.000*
AVERAGE CIRCULATION: 84.322*
FREQUENCY: monthly*

*Publisher’s statement

Publisher Giovanna Mazzocchi Bordone

Editor-in-chief Cristian Lancellotti


Editorial and Advertising Department Editoriale Domus S.p.A., 20089 Rozzano (Milano), Via Gianni Mazzocchi, 1/3

tel +39.02.82472.253/502 fax +39.02.82472.385

Contact the editorial team

Contact the advertising team

www.dueruote.it

PRINT RUN AND CIRCULATION REGIONAL AVERAGE BREAKDOWN

Source: ADS audit Year 2016

Nielsen Area 1

32,45%

Piemonte

9,14%

Liguria

3,53%

Valle d'Aosta

0,25%

Lombardia

19,53%

Nielsen Area 2

24,65%

Trentino A. A.

2,06%

Friuli V. G.

2,76%

Veneto

10,12%

Emilia Romagna

9,71%

Nielsen Area 3

19,92%

Toscana

6,84%

Marche

2,95%

Umbria

1,56%

Lazio

8,57%

Nielsen Area 4

22,54%

Abruzzo

2,06%

Molise

2,76%

Campania

10,12%

Puglia

9,71%

Basilicata

2,06%

Calabria

2,76%

Sicilia

10,12%

Sardegna

9,71%

BULK SALES: : 0,44%

Other: 0,02%

Readership

  % COMPOSITION Concentration index  
Total 100% 100  
Sex      
Male 98% 202  
Female 2% 6  
Age      
14/17  4% 91  
18/24  13% 158  
25/34  30% 201  
35/44  28% 150  
45/54  19% 116  
55/64  6% 43  
oltre 64 0% 0  
EDUCATION      
university degree 25% 257  
high school 63% 221  
medium/primary school
12% 19  
Occupation      
ENTERPRENEUR 15% 507  
COMMERCIAL
6% 73  
MANAGER 6% 191  
EMPLOYEE 38% 263  
BLUE COLLAR 11% 66  
HOUSEWIFE 0% 0  
STUDENT 13% 155  
RETIRED 2% 9  
UNEMPLOYED 2% 21  
OTHER 1% 1  

EDITORIAL CALENDAR

month
issue ad booking mechanical delivery newsstand launch
January 177 06-nov 25-nov 14-15 dec
February 178 03-dec 19-dec 14-16 jan
March 179 07-jan 24-jan 15-16 feb
April 180 07-feb 21-feb 15-16 mar
May 181 06-mar 23-mar 13-14 apr
June 182 06-apr 20-apr 13-15 may
July 183 11-may 22-may 14-15 jun
August 184 11-jun 25-jun 14-15 jul
September 185 09-jul 24-jul 11-12 aug
October 186 27-jul 24-aug 14-15 sep
November 187 10-sep 24-sep 13-14 oct
December 188 05-oct 23-oct 15-16 nov

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