QUATTRORUOTE MAGAZINE

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Since 1956 Quattroruote has been the most appreciated, popular and authoritative car magazine in Europe.

Every month it features all the car market novelties in Italy and abroad, it tests the most important cars with an objective and transparent methodology, it analyses the second-hand market trends and produces quotations that are the benchmark for the industry and consumers alike.

Thanks to its loyal audience and the trust by motoring and non-automotive companies,  it can easily detect consumers’ needs and reach active trend-setting targets.

Quattroruote is on sale every month for € 5.00

AVERAGE PRINT RUN : 337.936*
AVERAGE CIRCULATION : 209.166*
FREQUENCY : MONTHLY*

*ADS audit average 2016

Publisher Giovanna Mazzocchi Bordone

Editor-in-chief Gian Luca Pellegrini

Editorial and Advertising Department
Editoriale Domus S.p.A., 20089 Rozzano (Milano), Via Gianni Mazzocchi, 1/3

tel +39.02.82472.253/502 fax +39.02.82472.385

Contact the editorial team

Contact the advertising team

www.quattroruote.it

PRINT RUN AND CIRCULATION REGIONAL AVERAGE BREAKDOWN

Source: ADS audit Year 2016

NIELSEN AREA 1

38,0%

Piemonte

10,8%

Liguria

3,7%

Valle d'Aosta

0%

Lombardia

23,5%

NIELSEN AREA 2

24,7%

Trentino A. A.

2,1%

Friuli V. G.

3,5%

Veneto

11,4%

Emilia Romagna

7,6%

NIELSEN AREA 3

18,2%

Toscana

7,3%

Marche

0%

Umbria

1,8%

Lazio

9,1%

NIELSEN AREA 4

19,1%

Abruzzo

4,1%

Molise

0%

Campania

4,0%

Puglia

3,0%

Basilicata

0,7%

Calabria

1,7%

Sicilia

3,7%

Sardegna

2,0%

BULK SALES: 0,44%

OTHER: 0,02%

READERSHIP

SOURCE Audipress 2016.2 - readership: 2,755,000

  READERSHIP (.000) % COMPOSITION
Concentration index
TOTAL 2.755 100% 100

sex
male

female


2.361

394  


86%
14%

178
28
age
14/17
18/24
25/34
35/44
45/54
55/64
oltre 64

                             114                             229
494
626
557
394
340

4%
8%
18%
23%
20%
14%
12%

97
104
140
138
110
97
49
social class
upper
middle upper
middle
middle lower
lower

134
424
1.969
191
36

5%
15%
72%
7%
1%

149
134
101
56
56
education
university degree
high school
middle school
primary
no diploma

437
1.226
974
114
5

16%
45%
35%
4%
0%

120
123
100
31
8

AUDIPRESS SURVEY

Italian newspaper and periodical readership survey. It is carried out yearly through three cycles of interviews (for a total of 21,000 interviews) to a sample readership aged 14 up.

COLUMN PERCENTAGE indicates the percentage value figure over the total individuals representing a specific target.

CONCENTRATION INDEX indicated the phenomenon relevance as opposed the Italian average population, in individuals representing a specific target. The Italian population phenomenon average is conventionally considered to be equal to 100.

EDITORIAL CALENDAR

month    issue     ad booking   mechanical delivery newsstand launch  
January 749 19-nov 28-nov 22-24 dic
February 750 13-dic 08-gen 25-26 gen
March 751 22-gen 06-feb 23-26 feb
April 752 20-feb 04-mar 26-27 mar
May 753 20-mar 03-apr 24-25 apr
June 754 22-apr 04-mag 24-25 mag
July 755 21-mag 04-giu 25-26 giu
August 756 20-giu 03-lug 25-26 lug
September 757 16-lug 24-lug 29-30 ago
October 758 23-ago 03-set 27-28 set
November 759 20-set 05-ott 25-26 ott
December
760 22-ott 05-nov 23-25 nov

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