WEBSITE

Web Site

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Bikers make communities: many, by vehicle type or other characteristics, but united by passion and knowledge of the motorcycle industry.

Dueuote.it is the benchmark for these communities, capturing them with news and trials, intriguing them with itineraries, and exciting them with competitions.
Most importantly, it brings them closer to brands through special formats that transfer the value of a product or service in a concrete, almost tangible way.
Be it immersive videos where technique reigns, such as blind testing or bike designing; or content related to the ever-evocative motorcycle routes; or, again, tip&trick for GenZ.

Dueurote.it responds to market needs in real time, thanks in part to the Classifieds section, with listings of new and used motorcycles from official dealers, motorcycle manufacturers and private individuals. An area where partner companies can communicate to their target audience at a key stage of the customer journey.

In addition, a section is devoted to urban mobility and solutions for getting around the city nimbly, from electric bicycles to the increasingly popular scooters.

Storytelling is the strength of the site: partners, who choose to communicate through Dueruote.it, know that both ad hoc projects and classic display benefit from contextualization in a narrative that is always in motion and that welcomes, constantly, the contribution of its users.

UNIQUE BROWSERS: 1,127,737*
PAGE VIEWS: 9,249,732*
REGISTERED USERS: 108,808**

*WebTrekk Monthly Average 2022 **Publisher’s statement Feb.2023

SITE TRAFFIC DATA

Source WebTrekk Monthly Average 2022

MAIN SECTION PAGE VIEWS UNIQUE BROWSERS
Homepage 88,955  37,302
News 2,628,462 348,002
Classifieds 1,415,015 115,823
Pictures 942,491  56,157
Archive 846,104  237,000
Special 765,624 66,062
Tests 753,617 92,045

SITE AUDIENCE DEMOGRAPHICS

 

The registered users total figure evidences a predominant male readership ( M = 93% , F = 6%, n/d 1% ), young adult ( 35-49 = 52%; 25-34 = 13%).  

Source: Publisher’s statement 2022


JOB
% SEGMENTATION
JOB
%
SEGMENTATION

JOB
%
SEGMENTATION
employee
13% engineer 2% other
47%
worker 7% director 1%    
freelance 6% retired 1%    
student 5% artist 1%    
entrepreneur 3% building surveyor 1%    
retailer 2% architect/designer 1%    
manager 2% unemployee 1%    

Newsletter Amici

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The main newsletter of dueruote.it is sent every Wednesday to over 49,000 registered users. The available adv format is the 300x250 box.

REGISTERED USERS: 48,676*
DELIVERY DAY: wednesday
FREQUENCY: weekly

*Publisher’s statement Feb.2023

Le Altre Newsletter

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Flash News

Daily newsletter, sent from Monday to Friday to 10,000 registered users. The available adv format is the 300x250 box.

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