Magazine Dueruote

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Dueruote focuses on bikers, enthusiasts and scooterists.

Intriguing and informative stories, a dynamic graphic design and great images make Dueruote an exciting magazine, from beginning to end.

Motorbike and scooter road tests with super detailed technical data, interviews, stories of motorbike legends, the season’s most important events, great rides and travel itineraries, clothing & apparel information and testing, new and second-hand market quotations worked out by the editorial staff that now represent a benchmark for the industry and insurance market.

Readers are actively engaged through the Dueruote.it online forum, letters to the editor and personal experience stories.

Every month, the magazine offers in-depth information, supplements and editorial specials, for the widest and most complete editorial offer on the market.

Dueruote is the ideal brand for motorbike industries as well as for lifestyle investors interested in targeting dynamic, trend-setting audiences.

Monthly frequency

Copy price € 3.50

AVERAGE PRINT RUN: 142.000*
AVERAGE CIRCULATION: 84.322*
FREQUENCY: monthly*

*Publisher’s statement

Publisher Giovanna Mazzocchi Bordone

Editor-in-chief Cristian Lancellotti


Editorial and Advertising Department Editoriale Domus S.p.A., 20089 Rozzano (Milano), Via Gianni Mazzocchi, 1/3

tel +39.02.82472.253/502 fax +39.02.82472.385

Contact the editorial team

Contact the advertising team

www.dueruote.it

PRINT RUN AND CIRCULATION REGIONAL AVERAGE BREAKDOWN

Source: ADS audit Year 2016

Nielsen Area 1

32,45%

Piemonte

9,14%

Liguria

3,53%

Valle d'Aosta

0,25%

Lombardia

19,53%

Nielsen Area 2

24,65%

Trentino A. A.

2,06%

Friuli V. G.

2,76%

Veneto

10,12%

Emilia Romagna

9,71%

Nielsen Area 3

19,92%

Toscana

6,84%

Marche

2,95%

Umbria

1,56%

Lazio

8,57%

Nielsen Area 4

22,54%

Abruzzo

2,06%

Molise

2,76%

Campania

10,12%

Puglia

9,71%

Basilicata

2,06%

Calabria

2,76%

Sicilia

10,12%

Sardegna

9,71%

BULK SALES: : 0,44%

Other: 0,02%

Readership

  % COMPOSITION Concentration index  
Total 100% 100  
Sex      
Male 98% 202  
Female 2% 6  
Age      
14/17  4% 91  
18/24  13% 158  
25/34  30% 201  
35/44  28% 150  
45/54  19% 116  
55/64  6% 43  
oltre 64 0% 0  
EDUCATION      
university degree 25% 257  
high school 63% 221  
medium/primary school
12% 19  
Occupation      
ENTERPRENEUR 15% 507  
COMMERCIAL
6% 73  
MANAGER 6% 191  
EMPLOYEE 38% 263  
BLUE COLLAR 11% 66  
HOUSEWIFE 0% 0  
STUDENT 13% 155  
RETIRED 2% 9  
UNEMPLOYED 2% 21  
OTHER 1% 1  

EDITORIAL CALENDAR

month
issue ad booking mechanical delivery newsstand launch
January 153 06-nov 25-nov 14-15 dic
February 154 03-dic 19-dic 14-16 gen
March 155 07-gen 23-gen 15-16 feb
April 156 09-feb 22-feb 15-16 mar
May 157 09-mar 23-mar 13-14 apr
June 158 06-apr 20-apr 13-15 mag
July 159 11-mag 22-mag 14-15 giu
August 160 11-giu 25-giu 14-15 lug
September 161 09-lug 24-lug 11-12 ago
October 162 27-lug 24-ago 14-15 set
November 163 10-set 24-set 13-14 ott
December 164 05-ott 23-ott 15-16 nov

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