Website (Desktop/Tablet)

Web Site

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The Cucchiaio.it is a cross platform for professionals and food fans. Dwelling on the vast wealth of recipes created  by Il Cucchiaio d'Argento, it is framed around a variety of food related themes: from classic and traditional recipes of Italy’s regional cuisine to new trends, from reviews of Italy’s best restaurants to living inspirations. Updated daily with brand new recipes, reviews, tasting and news, it is fully responsive and offers highly interactive content. The Facebook page of Il Cucchiaio d’Argento engages over 2,900,000 fans and ranks first among food pages in Italy: it is informative as well as educational and it entertains with a delicate, ironic touch.

Unique Users: 3.519.085*
Page Views: 11.432.975*
Registered Users: 89.480**

* WebTrekk - May 2018 Total Audience ** Publisher statement, May 2018

SOCIAL NETWORK

Facebook: 2.961.275*
Twitter: 4.328*
Instagram: 38.800

Size of the community indicated by the Social Network – May 2018

Main sections

Source: WebTrekk - May 2018

Main Sections PAGE VIEWS UNIQUE BROWSERS USER SESSIONS
Homepage          112.590                   57.182                          78.102
Loves          923.338                  128.525                         134.092
Attualità         1.586.156                  203.923                         222.373
Ricette       11.871.932                4.459.484                        5.817.827

SITE AUDIENCE

 

The registered users total figure evidences a predominant female ( M = 26 %, F = 62 %, n/d 12%), young adult ( 35-49 = 44%, 25-34 = 8% ).

Source: Publisher’s statement, Jan 2017

CATEGORY % COMPOSIZIONE CATEGORY % COMPOSIZIONE CATEGORY % COMPOSIZIONE
 
WHITE COLLAR 27% MANAGER 2% TEACHER 1%
STUDENT 6% EXECUTIVE 2% JOURNALIST 1%
SELF EMPLOYEE
6% ARCHITECT/DESIGNER 2% OTHER 39%
DEALER 2% UNEMPLOYED 2%    
BLUE COLLAR 2% ENGINEER 1%    
ENTERPRENEUR 2% ARTIST 1%    
RETIRED 2% GRAPHIC 1%

NEWSLETTER CUCCHIAIO D'ARGENTO

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The weekly newsletter includes themed recipes and is delivered to over 45,000 registered users on Fridays. Display advertising format available: box 300x250

REGISTERED USERS: 45.193*
DELIVERY DAY: FRIDAY
FREQUENCY: WEEKLY

Source: Publisher’s statement, May 2018

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